Professional background
Dynamic product marketing manager with 3+ years of experience in project management, budgeting, forecasting, and supplier negotiations across diverse industries. Demonstrated expertise in crafting and presenting sales pitches, developing comprehensive marketing strategies, and responding effectively to agency briefs. Highly organised and methodical, with a proven ability to manage multiple projects and meet tight deadlines. Committed to a customer-centric approach, ensuring positive experiences and fostering long-lasting business relationships.
Famille Mary
Responsible for optimizing the product portfolio of a century-old French company known for its high-quality honey-based products, with a presence across France in 35 retail locations. I conducted market, competition, product mix, and internal data analyses to innovate and improve existing product lines. Led innovation and enhancement projects for natural and organic product ranges, ensuring economic balance and timely execution. Managed the marketing mix (product, price, communication, distribution) and coordinated events (trade shows, press) to promote products, in collaboration with internal teams and a PR agency.
Reinventing the brand
Rejuvenate the brand image by reaching a younger target market with modern products
Affirming ecological values
Offer products with high added value by carefully selecting local suppliers with a strong environmental approach
Achievements
Modernised the brand’s image, reducing the average customer age by 3 years, resulting in a 3% increase in market share
Achieved a 15% sales growth over the Christmas period in the first year and 27% in the second
Increased overall product portfolio sales by 12% over 3 years, despite the Covid crisis
Reduced packaging waste by 25% through eco-friendly initiatives
Experience Timeline
Explore my chronological timeline of job roles and positions.
2024
Web designer / Developer
Developing a new skill enabling me to create a personal project, understand how to create interfaces that meet conversion, engagement goals and contribute to different aspects of a digital strategy.
Integration of pages according to the Figma templates produced beforehand structure, style, animations. Follow-up and customer feedback.
Skilled in end-to-end website creation, from content creation and design to site structure and mock-ups. I handle artistic direction, development, and animations. Building a personal blog from scratch, with the idea of a logbook CMS (blog) management, content creation.
2023-2020
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Product Marketing Manager
Developed and rebranded products to appeal to a broader audience. Managed and coordinated marketing efforts for various products. Collaborated with multiple stakeholders to deliver effective marketing strategies. Conducted market analysis to innovate and increase product reach. Managed a portfolio of around 700 products. Presented business cases and sales pitches. Promoted products at external events.
2020
Account Manager
Spearheaded financial documentation for a business transfer consultancy, supporting entrepreneurs in business setup, trading, and acquisitions. Created a robust protocol to centralise and accurately present financial data,boosting the approval rate of banking projects. Conducted thorough market research and ecosystem analysis tostrengthen banking project files, enabling managers to effectively advocate for clients with their banks.
2019
Marketing Assistant
Spearheaded financial documentation for a business transfer consultancy, supporting entrepreneurs in businesssetup, trading, and acquisitions. Created a robust protocol to centralise and accurately present financial data, boosting the approval rate of banking projects. Conducted thorough market research and ecosystem analysis to strengthen banking project files, enabling managers to effectively advocate for clients with their banks.
2017-2019
Assistant Manager
Delivered high-standard customer service, analyzed sales, forecasted future trends, managed budget and stockreplenishment, and supervised and trained new staff. Reported to the store manager.
2016-2017
Assistant Manager
Delivered high-standard customer service, analyzed sales, forecasted future trends, managed budget and stock replenishment, and supervised and trained new staff.
