Education & Training
My education and training have shaped the foundation of my expertise in marketing and communications. Explore how my degrees and hands-on learning have equipped me with key skills, blending strategy, creativity, and operational know-how.
Academic background
Master’s degree in trade & marketing
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Comprehensive understanding of the dynamics of both national and international trade, as well as digital and traditional marketing techniques. I learned how to develop effective sales strategies, analyze market trends, and utilize advanced tools such as market segmentation, customer relationship management (CRM), and marketing campaign optimization
Bachelor’s degree in trade and distribution
Specialising in luxury and top-of-the-range products. I developed strong expertise in commercial management and distribution. It provided me with key skills in supply chain management, logistics, and optimizing distribution processes. I learned how to analyze trade flows, manage supplier relationships, and enhance the efficiency of distribution systems
Cambridge English First
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English course
Two-year university degree in technology
I obtained a general view of business challenges, in sales techniques, customer relationship management, and the development of effective marketing strategies. I also gained practical skills in project management, market research, and commercial communication, enabling me to meet the needs of businesses in competitive environments
Training
Web development & web design
With Init-web, I gained solid skills in creating and managing modern websites. During this training, I learned how to build website with Webflow, a tool I used to create this site. I also learned how to manage a CMS, the basics of front-end languages such as HTML, CSS.
SEO
I discovered fundamentals of search engine optimization. I learned techniques such as keyword research, on-page optimization, creating quality content, and tracking SEO performance through analytics tools like Google Search Console. This training also introduced me to the importance of technical SEO, backlinks, and best practices for creating high-performing, search-engine-friendly websites.
Googles analytics
I learned how to effectively track website performance, analyze user behavior, and generate actionable insights. I also became proficient in setting up and managing Google Analytics dashboards, defining key metrics, and creating detailed reports to improve online strategies. I'm able to optimize websites for enhanced user experience and better business outcomes.